https://www.marketplace.org/2022/11/11/dont-avocado-prices-ever-go-down/
In the article, the mention of water consumption reminded me of something I'd heard on the radio over a decade ago, when almond prices went through the roof and many California farmers started growing almonds, even though they used more water and there was already a water shortage.
I heard the interviewer ask directly if this would exacerbate the situation and the farmer said that money needs to be made.
Years later, and California is in a huge drought and almost year-round wildfires and there is still a debate on whether almonds were to be blamed or not, but the simple fact is: water is become a scare commodity and we as a human race truly need to allocate it more efficiently if we are to have enough for all.
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